Why Choose Pinarello – Ride the Legend
The Pinnacle of Italian Cycling Craftsmanship
When you ride a Pinarello, you're not just riding a bike—you’re experiencing over 70 years of racing heritage, design excellence, and relentless innovation. Born in Treviso, Italy, and tested at the highest levels of the sport, Pinarello bikes are trusted by champions and admired by cyclists around the world.
From Grand Tour-winning road machines to ultra-refined endurance bikes, Pinarello delivers an unmistakable combination of performance, style, and soul. Every frame is a masterpiece—crafted to go faster, ride smoother, and handle with unmatched precision.
A History Built on Victory
Founded in 1952 by former pro cyclist Giovanni Pinarello, the brand quickly became a dominant force in professional cycling. With multiple Tour de France, Giro d’Italia, and World Championship wins under its belt, Pinarello has become synonymous with elite-level success.
Today, their bikes continue to evolve, incorporating advanced carbon technology, aerodynamic innovation, and unique asymmetric frame designs—all in pursuit of one thing: perfection on two wheels.
Why Buy a Pinarello?
Unmatched Ride Quality – Engineered for speed, comfort, and control on every terrain
Italian Craftsmanship – Elegant design meets cutting-edge performance
Proven Pedigree – A legacy of wins at the highest level of the sport
Advanced Materials – Frames built from top-tier Torayca carbon fiber
Innovative Geometry – Including Pinarello’s signature asymmetric frame design
A Bike That Inspires – Every ride feels faster, smoother, and more exciting
Whether you’re a seasoned racer or a passionate enthusiast, there’s a Pinarello for you—from the ultra-premium Dogma F, to the versatile F-Series, and the comfort-focused X-Series.
In-Store Only – Ride It Right
Pinarello bikes are no ordinary purchase—and they’re not available for online checkout. That’s because every Pinarello deserves a personal touch. We believe that for a bike of this calibre, the fit is just as important as the frame.
That’s why all Pinarello bikes must be purchased in-store, where our team of specialists is ready to help you find your perfect match. Our fully qualified bike fitter will work with you one-on-one to dial in every detail—from frame size and saddle height to cockpit setup and cleat position.
The result? A dream bike that fits like a glove and rides like no other.
Your Pinarello Journey Starts Here
Owning a Pinarello is more than just a purchase—it’s an experience. It’s about chasing excellence, riding with purpose, and enjoying every moment on the road.
Ready to ride the legend?
Visit us in store today, meet the team, and let’s find the perfect Pinarello for your next big adventure.